2012,

NOrthEurope

(the same GLEICHSCHALTUNGSMATRIX formerly known as..) WestGermany Büro für postpostmoderne Kommunikation

2021, 2012,

Skalitzer Straße

133

Berlin

KNICK-KNACK TO THE FUTURE Concept Store Performance von copy & waste, 2015 Foto: Stephan Kallage

“White Wash”, mit Astrid Busch, Alexandra Schumacher, Kym Ward, 2014
Foto: Stephan Kallage

Foto: NOrthEurope/WestGermany,
Stephan Kallage

Foto: NOrthEurope/WestGermany,
Stephan Kallage

Durch die vermehrten Fördermöglichkeiten kann ich als Projektraumbetreiberin weiterhin komplett unabhängig von einer Marktorientierung agieren. Diese Entwicklung ist sehr positiv. Denn gerade in der Randlage Marzahn-Hellersdorf kann es keine marktorientierten Überlegungen für die Ausrichtung eines Programms geben. Es gibt kein touristisches Publikum. Das Publikum generiert sich aus den Menschen vor Ort. Für Marzahn-Hellersdorf bedeutet dies, dass sich die Menschen oft in prekären finanziellen Situationen befinden, eine marktorientierte Ausrichtung passt nicht in diesen Kontext. Die Themen Stadtmitte − Peripherie, öffentlicher Raum und/oder Rechtspopulismus können nicht marktorientiert verhandelt werden.Nach den Künstler*innen und Architekt*innen kamen die Designer*innen. Heute sind’s die Start-upper*innen.Ashley started out as a self-funded project. This allowed presenting art in a self-determined way, especially by working artists not part of the commercial art market but also those flying under the radar of larger public institutions. Of course, this model also brought up the question of sustainability. In the last few years, with rising rents and spaces closing down, this question has become more and more pressing for everyone on the free scene. Winning the project space prize in 2018 was a pivotal moment for Ashley, particularly because beyond recognizing the work done by independently-run spaces, the prize money could be spread over several years to keep our program running. However, a prize also follows the logic of exceptionality which puts a lot of pressure on project spaces to ‘perform’. Hence, the structural funding program by the Senate significantly changed the conditions of our work because by confronting us with the administrative work inherent in public funding, we evolved our own internal structure to accommodate longer-term planning while still maintaining the flexibility needed to track the subtle changes in the art communities around us. Before this program, going from project to project rather than planning two years ahead, it was difficult to apply for project funding due to the fact that application deadlines are often one year in advance and therefore difficult to meet if you are not a publicly-funded institution or commercial project with the resources to plan several months or even a year ahead. So this program does help a lot to allow project spaces to stake a claim on public art funding. At the same time, with the structural funding approved on a two-year basis, it remains unclear how this mode of operating will last a few years, or even one year into the future.